Designing for ‘Samix Electronics’
Designed a mobile application that allows salesmen to seamlessly place orders for wholesalers, eliminating the need for manual paperwork and improving efficiency. The app provides real-time product availability, digital order tracking, and an intuitive interface tailored to the needs of sales representatives. It enhances the sales process by reducing errors, streamlining communication between sales teams and the warehouse, and ensuring a faster, more organized workflow.
Design Process
Strategy
A sample stakeholder interview was conducted in order to obtain project-relevant information and elicit stakeholder reactions and suggestions. Questions that were asked in the interview included:
What are the key drivers behind introducing an app for salespeople?
What are the restraining forces that hinder the introduction of an app for salespeople?
Who is your target market?
What features need to be included?
Who are your major competitors in the Jordanian market?
What are essential action buttons that need to be included in the app?
How many languages need to be made available?
Research
Competitor Analysis
Moulinex:
Mission
To make your Life simpler and more enjoyable by creating innovative products and services that make everyday chores more pleasant, harmonious, and fulfilling.
Value Propositions
Brand: The Moulinex brand name had remained intact and hence comprised a strong basis for its relaunch.
Company Size
8,500 salaried employees.
Products and Services
A household name known around the world for its high quality and innocative, yet easy-to-use products.
Samsung:
Mission
To devote its talent and technology to creating superior products and servi es that contribute to a better global society.
Value Propositions
People, Excellence, Change, Integrity, Co-prosperity.
Company Size
A multinational conglomerate with over 287,000 employees in 74 countries.
Products and Services
Samsung Electronics produces LCD and LED panels, mobile phones, memory chips, NAND flash, solid-state drives, televisions, digital cinema screens, and laptops.
SWOT Analysis
Strengths:
Samix’s brand has been in the market for more than 15 years
A market leader
20% of the market share is owned by Samix
Good quality with reasonable prices
Large customer base
More experience in the market
Samix products are sold in all cities in Jordan
Weaknesses
Maintenance department fails to meet deadlines of installing products under pressure
They do not have online channels to reach the younger population
Not enough funding
Long debtor’s periods
Short trade credit
Oppurtunities
Increase efficiency of operations
Threats
Intense competition in Jordan in this sector, where some competitors have stronger brand names such as Panasonic, Moulinex, Samsung and LG.
Inflation
Expected downturn in the economy
Unstable political situation
Technological advancements
Changing trends
Net taxation laws in Jordan
Marketing Mix
Price
Samix has reasonable prices, which creates value for the customers. Prices suitable for the lower-middle class population.
Place
They sell to wholesalers and retailers and intend to sell directly to the customers through online channels.
Promotion
Promotions are not very strong. Done every now and then, especially during special occasions (Mother’s Day, Christmas, Ramadan, etc.).
Special packaging for special occasions
Discounts, sales, etc.
Shops are located in busy areas (including malls). This generates more customers
Guerilla marketing and advertising on social media.
Collaboration with hypermarkets (especially with promotions) to become one of their major suppliers.
Several Campaigns
Product
Products to suit different weather conditions
Winter: heaters, dryers
Summer: water dispensers, air conditions, fans
Products for newlyweds: televisions, dish washers, washing machines, water dispensers.
Products for technophiles: smart tvs and curved tvs
